GMV Conseil has had a Transport business sector and a team of specialized consultants in the transport field (logisticians, demographers, geographers and economists) for over 20 years.

We cover the various modes of transport (road, rail, air and sea), as well as multimodal transport in the following areas:

Examples of projects completed in the Transport sector:

Economic analysis and forecasting of traffic and flows

Customer segmentation and needs analysis

• Behavioural studies related to the choice of transport mode
• Analysis of user needs and expectations concerning transport-related services: information, reservations etc.
• Sociological study of customers in difficult circumstances
• Study of accessibility of transport systems for people with limited mobility
  

Satisfaction measurement

• Establishment and tracking of customer satisfaction index
• Continual quality monitoring using mystery shoppers
• Study of lost customers and customers whose usage or activity levels decline
  

Customer loyalty policy

• Help in formulating customer loyalty policies and testing of initiatives directed towards customers
• Training of sales managers from various countries in conducting quality reviews with their customers
  

Design of new services

• Analysis of whether service supply is in line with demand
• Repositioning of the service offer
• Analysis of needs and expectations regarding services
• Pre- and post-testing of sales documents (schedules, presentation of new products etc.)
  

Help in establishing a rate policy

• Analysis of needs and expectations regarding rates
• Price and rate acceptability testing
• Simulation of the impact of rate increases on business levels
  

For more information about our services in the Transport sector, please contact Marie Blanchard or Béatrice Royaux.

Our references in this sector