This sector covers all issues related to the telecommunications, media and IT industries:

Help in designing new products and services

• Formulation of pricing policies for telecommunication services
• Opportunity study for the launch of a new line of audiovisual services
• Designing service packages that can be accessed via mobile phones
  

Customer segmentation and needs analysis

• Segmentation of strategic residential customers according to behaviour patterns
• Segmentation of associations according to their telecommunications requirements
• Taking inter-generational aspects into consideration when developing a specific marketing approach
  

Customer satisfaction measurement

• Establishment and tracking of customer satisfaction indices (corporate customers and the general public)
• Measurement of business customers' satisfaction with their installers; testing new service offer
  

Customer loyalty policy

• Recommendation and optimization of a policy to win the loyalty of strategic residential customers

A few themes that are central to our current work:

• E-business, development opportunities on the B-to-B and B-to-C markets. Which payment methods should be offered: Visa cards, electronic wallets etc.?
• Internet: what financing is available for access providers?
• Convergence of telecoms-audiovisual-IT media and stationary-mobile telephony: which services will emerge as winners? For which audiences? At what prices?
• Customer care: a tool that sets an operator apart from the rest? Which services should be offered to meet the needs of businesses and individuals? How can closeness to the customer be reconciled with technical resources that must necessarily be centralized?
• Telecommunications deregulation: what opportunities exist for businesses? What new products and services can be offered through the use of telecommunications?
• Inter-generational marketing and telecommunications: what products and services can be offered to encourage the use of telecommunications in relationships between the generations? What type of relationship should be set up for each generational target group?
  

For more information about our services in the Telecommunications - Media - IT sector, please contact Eric Fournier.

Our references in this sector