We work with all the core, capital goods and materials industries in Europe, as well as with companies that sell to other manufacturers or to assemblers.

Help in designing new products

• Organization of relations between marketing and R&D
• Commercial feasibility of new projects
• Establishing the conditions to ensure the successful launch of a new product
  

Customer segmentation and needs assessment

• Help in pinpointing the top target markets
• Qualification and quantification of target markets
  

Satisfaction measurement and customer loyalty programmes

• European clients, key accounts, etc.
• Implementation of programmes to differentiate products and create value for the customer
  

Contribution to strategic thinking

• Optimization of sales networks
• Evaluation of business capital
• Definition of product lines and positioning
  

Our resources

• A team of bilingual and trilingual consultants
• Tools and methods:
  • On-site interviews with situation scenarios of contributions
  • Stimulus-response interviews with content analysis
  • Network and system analysis
  • Modelling of business practices
  • Construction of "reasoned preference" sales rationales
  • Triangular analysis for constructing scenarios
    

For more information about our services in the Industry sector, please contact Philippe Crance.

Our references in this sector