GMV Conseil undertakes research and consulting projects related to marketing and management in this business sector.

We work with management, regulatory authorities, local governments, service providers involved in network design and operation projects, and manufacturers of equipment and materials used in these sectors.

The sectors that fall under this category are:

Environment

• Removal and recycling of household waste
• Treatment and recycling of both common and special industrial waste
• Manufacture and distribution of equipment used to treat waste, air and water
• Related activities: maintenance, security, cleaning, etc.
  

Public utilities

• Production, treatment and distribution of drinking water
• Collection and treatment of waste water
• Manufacture and distribution of equipment and materials used for water treatment and distribution
• Setup and management of other networks (such as cable, etc.)
  

Energy

• Energy production and distribution (electricity, gas, oil, etc.; heating/cooling networks)
• Manufacture and distribution of equipment and materials related to energy use
  

We undertake the following types of projects in these areas:

Customer needs analysis and segmentation (manufacturers, individuals, etc.)

• Study of the needs, expectations and behaviour of customers and key influencers
• Analysis of specification and decision-making channels
• Development of, and limits on, the use of water, energy sources and service provision
• Assessment of consumption potential by market segment
• Sociological study of customers in difficult circumstances
  

Satisfaction analysis and customer loyalty policy

• Design and implementation of a customer satisfaction index
• Studies of reasons for discontinuation of service or decreased consumption
• Comparison of customer satisfaction among various providers (one or more countries)

Help in the design or overhaul of a line of services

• Help in defining the corporate strategy or business plan
• Restructuring of commercial positioning and basic service offer
• Testing of new service and new product concepts
• Testing of price and rate acceptability
  

External and internal communication

• Definition of the communication strategy or specific avenues for communication
• Internal and/or external image studies
• Help in designing information and marketing plan documents
• Devising and testing of business names
  

Relations between operators and regulatory authorities

• Highlighting of the requirements of regulatory authorities
• Analysis of relations between regulatory authorities, operators and users
  

Optimization of commercial networks and internal management

• Sensitizing and training employees in the notion of customer service
• Conducting and reviewing internal projects (service charter, quality commitment)
• Clarification of relations among the various internal units (notion of customer-supplier)
• Design and implementation of internal customer satisfaction indices (e.g. IT support, specialists)
• Training-in-action programmes in marketing, sales and management
  

For more information about our services in the Environment - Public Utilities - Energy sector, please contact Jean-Marie Thiébaut.

Our references in this sector