GMV Conseil undertakes numerous projects in the Consumer Goods - Distribution sector. Here are a few themes that are central to our current work:

Forecast analysis of the customer base of a company in the press/publishing sector

Customer satisfaction indicator for a mail-order firm dealing in cultural products

Marketing analysis of six medium-sized mail-order companies

Targeted consumer groups: senior citizens and women, the groups which are currently driving growth in consumption

Business customers, restaurant owners, very small companies, associations, schools - price-sensitive customers that nevertheless offer strong potential: volume of goods consumed, loyalty, heightened demand for services

The role of the customer service department: moving from a purely reactive approach (handling claims) to proactive customer service, as one component of a brand loyalty policy

Services related to durable goods: rental, credit, maintenance, insurance - flagship services that are increasingly tied to the sale of durable goods

Product creativity: as the economic revival unleashes consumer purchasing power, product marketing has once again assumed a crucial role, particularly in view of the digital revolution, which is overturning traditional frameworks

Here are some examples of recent projects:

Distribution

• Service quality study: definition of service standards based on customer expectations and priorities
• Implementation of a customer loyalty programme for a chain of stores
• Customer attitudes regarding new store design concepts
• Measurement of French customers' satisfaction with the commercial areas of a large Parisian museum
• Establishment of the gift certificate policy of a large retailing group
• Analysis of the way in which after-sales service is perceived and its importance in brand selection; testing of the concept for a national after-sales service system
• Analysis of reasons for early cancellation of a book club membership and measurement of dissatisfaction: report and recommendations for action
• Image and positioning of a large mail-order company
  

Automotive

• Marketing implications of competition in the automobile sector
• Design and implementation of a tool for monitoring customer satisfaction regarding the service provided by an automobile manufacturer's dealerships
• Motorists and their cars: a study of behaviour relating to maintenance, oil changes and lubricants
• Analysis of what European consumers want from service stations
• Development and implementation of a service quality indicator for motorway service stations
• The motor fuel market for business vehicles
  

Agro-food industry

• Testing of a fish stock recipe intended for the catering industry
• Companies' expectations regarding coffee makers
• The market for individually wrapped sugar cubes
• Advertising pre-test of a new product
• Index of food wholesalers' satisfaction
• Food industry professionals' uses of and opinions concerning UHT cream
  Furniture
• Market study aimed at developing new product concepts
• Helping a furniture manufacturer define its marketing strategy
• Advertising campaign pre-testing
• Educational institutions' furniture requirements
  

For more information about our services in the Consumer Goods - Distribution sector, please contact Eric Fournier.

Our references in this sector