Our clients in Europe are producers and distributors of construction materials (including heavy construction and finishing products), real estate developers, organizations and associations :

Commercial feasibility of innovative projects

• Industrialized components, concrete products, noise abatement structures, prepainted panels, ceilings, insulation, self-levelling floor coating, gaskets, glues, windows, glazing, roofs etc.
• Establishing the conditions under which the launch of a new product will succeed
• Segmentation and evaluation of European markets
• Markets for new and previously owned properties, maintenance and renovation, markets for housing, non-residential buildings and public works

Customer or partner satisfaction measurements - implementation of a customer loyalty policy

• Establishing indices to measure the satisfaction of direct customers, distributors, installers, etc.
• Measuring the satisfaction of self-employed tradesmen, contractors, major construction and civil engineering firms, opinion-makers, etc.
• Looking for ways to promote loyalty among customers of tradesmen and contracting firms
  

Optimization of business solutions

• Selection of distribution networks
• Management of marketing trends and technical assistance
• Efficiency of sales force
  

A few themes that are central to our current work :

• Changes in the prevailing models of small construction trade businesses:
  - From the journeyman to the business owner
  - From the family business, handed down from father to son, to seizing the "window of opportunity", and how these changes affect selection criteria and the purchasing process
• Structural differences in the way European construction markets are organized
• The actors involved in each function
• The scope of activities carried out by each type of business
• Breakdowns by type, sub-sectors
• Is there a valid method of consolidating these market data across different European countries?

Our resources

• A team of bilingual and trilingual consultants, specialized interviewers
• Tools and methods:
  - Observation of construction sites and on-site interviews
  - Panels of painters and plumbers
  - Periodic interviews with craftsmen (several thousand per year)
  - Organization and hosting of meetings with groups of industry professionals
  - Files of opinion leaders
  - Statistical databases
  

For more information about our services in the Construction and Civil Engineering - Construction Materials sector, please contact Philippe Crance.

Our references in this sector