Here are a few themes that are central to our current work in the Beauty - Cosmetics sector :

Buying and consumption patterns

• Understanding buying and consumption patterns
• Communication
• Ad campaign pre-testing
  

Image studies

• What do consumers expect from the Internet?
• How can the Internet be used to create a direct dialogue with the customer?
  

Customer satisfaction - drop-outs

• Regular tracking of customer satisfaction using satisfaction indices
• Supplementing this regular measurement of customer satisfaction with a qualitative approach based on focus groups
• Understanding the reasons why customers stop using a brand
• Customer loyalty policies
• What consumers expect from the brand, in terms of loyalty policies and responsiveness to customer demand
  

Design and implementation of a brand loyalty programme

• Customer service
  The role of customer service: how to make the transition to proactive customer service, as one component of a brand loyalty policy

Examples of projects undertaken in the Beauty-Cosmetics sector

• For manufacturers of cosmetic products:

  - Analysis of consumer behaviour with regard to a beauty product
  - Helping a large cosmetics company redefine its customer service department
  - Identifying new markets for a natural product being added to a manufacturer's line of cosmetics

• For distributors :

  - Customers' opinions about a chain of perfume stores and reactions to new store concepts
  - Analysis of customer expectations and reasons for not buying, with respect to a chain of perfume stores: comparison of customer profiles and expectations relative to those of competing stores
  

For services in the Beauty-Cosmetics sector, contact Marie Blanchard .

Our references in this sector