Each year, GMV Conseil undertakes approximately fifty marketing research and consulting projects in the banking and insurance sector. Our clients include banks, insurance companies, credit and financial institutions, provident funds and professional organizations.

We work with a wide range of clients - private individuals, businesses and professionals - and we are just as comfortable interviewing the "man in the street" as a business owner, financial officer, shopkeeper or member of a profession.

Here are a few examples of the challenges we tackle :

Needs analysis and customer segmentation

• Customer expectations in terms of services and benefits
• New customers' expectations in terms of relations with their bank

Help in designing new products and services

• The future outlook of automobile supply for an insurance provider
• Pre-design analysis for new product lines
• Communication tests for a new product
• Price testing for a new service

Satisfaction measurement and customer loyalty policy

• Establishment of customer satisfaction indices
• Studies of the reasons for contract terminations or account closures
• Segmentation by customer behaviour, and creation of scoring mechanisms
• Analysis of the reasons why prospects fail to become customers
• Studies of ways to build customer loyalty
• Testing of customer loyalty programmes
  

Optimization of commercial networks

• Sales training for networks
• Analysis of customer reactions to bank branches' development projects
• Evaluating the potential of a new concept in banking
• Preliminary studies for remote banking projects
  

Competitor analysis

• Use of mystery shoppers to determine actual prices charged for services
• Analysis of how well the network promotes banking products and services

A few themes that are central to our thinking:

• Internet and banking services
  - What do customers expect from their banks with regard to the Internet?
  - The Internet and the prices of banking products and services

• Setting prices for banking services:
  - How to devise a system that is "acceptable" to the customer

• Customer loyalty and the practice of using more than one bank:
  - What changes can be expected in the cost of services?

• How can personalized customer service be reconciled with the automation of banking services?

• What services are available to mid-range customers whose requirements fall in between the teller window and the asset manager?

• How will tomorrow's insurance products be distributed?

• From insurance that compensates damage to insurance that repairs it:
  - what are the coming developments in the nature of the insurance business?
  

For more information about our services in the Banking - Insurance sector, please contact Vincent Colmet Daâge.

Our references in this sector