GMV Conseil undertakes qualitative and quantitative missions.

Innovation - Product Development

- New product and service development
- Web site definition and testing
- Creativity sessions
- Pre- and post-testing of concepts, products and services
- Commercial feasibility of innovative projects
- Marketing for the Industry

Satisfaction - Loyalty - Quality

- Indices and measurement of customer satisfaction
- Customer loyalty programs
- Mystery shopper programs
- Design and implementation of quality policies

Sales - Communication

- Pricing policies
- Optimization of commercial networks
- Means of distribution, on and off-line
- Image studies
- Communication strategies