Marie BLANCHARD Research Director Manager, Transport - Tourism - Leisure sector Born in 1961 MBA (E.V.A.), San Francisco, in international business studies Post-graduate international programme at ISG [Management Institute] Degree from the Institut Supérieur d'Interprétariat et de Traduction (ISIT) : French, German, EnglishDEUG [general university degree] in German Certificate from the Franco-German Chamber of Commerce

EXPERIENCE

Marie Blanchard started working at GMV Conseil in 1985 as a consultant. She then spent three years in North America (Canada and USA). She returned to GMV Conseil as a Senior Consultant and later became a Research Director.

She is responsible for the Transport - Tourism - Leisure sector.

AREAS OF INTEREST

-	Creativity sessions: seeking avenues for diversification that are consistent with the brand identity
-	In-house assistance assignments
-	Setup of mystery shopper procedures
-	Development of customer satisfaction indices
-	Sales force evaluation: assessment of sales rationale, observation of sales methods, etc.
-	Training salespeople to conduct reviews with their customers, independent of their regular sales assignments
-	Analysis of customer types and advice on selling tactics
-	Measurement of market share and competitive positioning
-	Image studies
-	Identification of avenues for communication
-	Ad campaign pre-testing