GMV Conseil's methodological approach

With the complete range of qualitative, quantitative and strategic marketing specialists, we design the best research program to fulfill your objectives:

Strategic marketing and consulting missions

Benchmark

In depth face to face interviews

Interviews : telephone, on-street, on-site

Self-completion interviews : on site, postal, fax

On site observation

Focus groups : standard, extended, creativity, mini-friendship, staff workshops

Statistical analysis

Mystery shopper programs (BtoB and BtoC): shops, visits and calls for competitive benchmark or for evaluation of its own quality standards